Posted on: July 18, 2023, 07:35h.
Final up to date on: July 18, 2023, 09:10h.
Australia-based sports activities betting and iGaming operator Stake.com, which enjoys staying within the highlight, is there as soon as once more. The compnay just lately cast a brand new sponsorship cope with the African Warriors Preventing Championship (AWFC) that can introduce the gaming platform to the African market.
AWFC, famend because the organizer of Dambe, a Nigerian type of boxing, is now set to obtain backing from Stake.com. This collaboration follows Stake.com’s earlier sponsorship of the UFC and Nigerian UFC champion Israel Adesanya.
Stake’s alliance with AWFC ensures intensive visibility for the Stake.com model all through AWFC occasions. The emblem will seem on uniforms and arenas, and can in all probability be labored into scripts. Furthermore, Stake.com will get pleasure from widespread attain by way of AWFC’s digital platforms, leveraging the content material of Dambe.
AWFC A Strong Goal
In 2019, Maxwell Kalu, a retired soccer participant from Nigeria, established the AWFC aspiring to generate worldwide intrigue and acknowledgment for Dambe. This indigenous combating method has gained immense recognition inside Nigeria and has captivated a major world viewers, amassing lots of of tens of millions of on-line spectators.
AWFC’s core mission is to reinforce the well-being and safety protocols inside Dambe, a sport wealthy in age-old customs but disconnected from historic contexts. The group has been on the forefront of creating standardized laws for Dambe to guard the game and the fighters.
Kalu stated in a press release in regards to the new partnership that he desires to make use of it to bolster the model’s workforce throughout the continent. On the similar time, he sees it as an incredible alternative to generate widespread consciousness about Dambe.
AWFC will persistently mildew the panorama of Dambe’s growth with the brand new sponsorship deal. Kalu sees it as an ideal strategy to increase the game’s fanbase by means of its legacy, formidable battles, and distinctive fight methods.
Stake.com Director of Acquisitions Akhil Sarin sees the deal as an incredible alternative for the corporate, as nicely. He stated the sponsorship provides the corporate the flexibility to deliver Dambe to the forefront whereas additionally setting Stake.com aside as a pacesetter in fight sports activities sponsorships.
Dambe is a singular sport that doesn’t have an equal in fashionable combating organizations. The fighters use one hand, wrapped in material, as a “spear,” whereas the opposite acts as a “protect.” They assault with both the “spear” (nearly at all times the fighter’s dominant hand) or legs as they concurrently defend in opposition to the identical.
The “protect” will also be used. Sometimes, fighters preserve this hand with the palm going through their opponent. When needed, they will use it to both seize the opposite fighter or to subdue him.
The AWFC Dambe championship includes three rounds. Victory is obtained by both leveling the opponent or forcing his hand, knee, or again to make contact with the bottom.
The game itself dates again lots of of years, however Nigeria solely started campaigning for it as a acknowledged sport over the previous few a long time. In 2019, the nation introduced it might push to create a nationwide league and since then, Dambe has gained worldwide notoriety.